Brand & Advertising Photography Vienna

Campaign photography is a set of images created around one idea, for one purpose: a product launch, a seasonal push, a rebrand or a new market. The images are planned as a family, so the key visual on a poster, the banner on your website and the adverts in a social feed all clearly belong together. Every campaign starts with the concept and the places the pictures will appear, and the shoot is built backwards from there.

This is top of the funnel work. Campaign images are often the first thing a new audience sees of you, and they have a second or two to earn attention and say something about your brand. A strong, consistent set does that again and again across paid media, print, out of home and your own channels, which is what turns a single impression into recognition.

I develop the concept with you or work from your agency's creative brief, then plan the production: mood board, shot list, schedule, and crew, talent, locations and styling where the project needs them. On set I direct every setup, and you or your team can follow the images on screen as they are taken, so decisions are made on the day. The formats and number of final images are agreed in your offer, so you know exactly what the campaign will receive.

For GLOBAL 2000's petition campaign Schoener Ohne Muell, we shot the key image on location and I finished it in post with a new mountain background. It was adapted into around 17 placements, from print ads and web banners to social media. See the Schoener Ohne Muell project.

Brand and lifestyle photography shows your product or service in the real world, and builds a world around it. In planning we define the place, the people and the mood your customers aspire to: somewhere they want to be. Often it is less about the product than about a feeling, and the photographs tie that feeling to your brand. Rather than a single campaign idea, it gives you a library of images in your own visual style: people using what you make, the moments around it, the details and the atmosphere. It is the material your marketing team reaches for every week, for the website, social media, newsletters, presentations and press.

These images work from the top of the funnel down. In adverts and on social media they are often the first thing a new audience sees of you. Once someone has noticed you, the same images help them picture your brand in their own life and build the familiarity that comes before a purchase. Because the images share one look, everything you publish feels like it comes from the same company, and that consistency is what makes a brand recognisable.

I plan each shoot around a shot list tied to how you will use the images, so a day on set produces a range of scenes, formats and crops rather than variations of one picture. I direct the people in front of the camera, whether they are professional models or your own team and customers, so the results look natural rather than posed.

I've photographed the streetwear label Soul Over Body since its launch, from a full studio day with 10 models in Vienna's 7th district to the seasonal collections that followed. I also produced their launch films, which the founder used for paid promotion on Instagram and TikTok across Europe, alongside their own launch marketing. The film reached 60,000 people and helped the brand sell out its first stock within 30 minutes. See the Soul Over Body project.

Fashion and apparel photography presents clothing and accessories on people, in a way that shows both the product and the world it belongs to. It covers lookbooks, collection launches, editorial stories and campaign images, on location or in the studio. The clothes need to be shown accurately, with fit, fabric and colour all reading correctly, and the pictures need a point of view that makes the label recognisable.

For a fashion brand, photography carries most of the marketing. Editorial and campaign images sit at the top of the funnel, building desire and setting the tone for a season. Lookbook images sit further down, where buyers, stockists and customers are deciding what to order. A collection photographed with one clear direction and the right shot list can supply both.

A fashion shoot is a team effort, and I run it as a production: models, hair and make-up, styling, location and schedule, organised by me or together with your team, depending on how you prefer to work. On set I direct the models and keep a close eye on how each garment sits. If the collection also needs film, it can be planned and quoted as part of the same production and shot scene by scene alongside the photographs.

For the sustainable fashion brand Ragware, I photographed the collection in the studio for their online store and social media, then shot a second set outdoors with a model, giving them clean studio images and pictures with more atmosphere. See the Ragware project.

E-commerce photography is made for the point of sale. It shows each product clearly and consistently: on a clean background, on a model or both, from the angles a customer needs to see before buying. Consistency matters as much as quality. When every item in your shop is lit, framed and cropped the same way, the whole store looks trustworthy and is easier to browse.

These images work at the bottom of the funnel, where interest becomes a purchase. Online, the photograph stands in for picking the product up, so accurate colour, visible texture and true proportions give customers the confidence to buy and leave fewer surprises when the parcel arrives. Good shop images also earn their keep beyond the product page, in marketplaces, catalogues, adverts and emails.

I establish a consistent lighting and framing style for your range, so new products photographed next season match the ones already in your shop. Shoots are planned around a product list agreed in advance, which keeps larger volumes moving efficiently. If you also want campaign or lifestyle images of the same products, they can be planned and quoted together with the shop photography.

For Prantl, a letterpress stationery manufacturer in Munich, I photographed hundreds and hundreds of products for their online shop, from business cards to wedding stationery, plus a set of styled product photos. See the Prantl project.