Personal Branding Photography Vienna

Personal branding portraits are for people whose name is the business: founders, consultants, coaches, speakers, authors, estate agents and other independent professionals. Where a headshot is one picture, a personal branding shoot produces a set: different outfits, settings and moods that together show your personality and how you work.

When people buy your expertise, they want a sense of you before they get in touch. Your portraits create that first impression on your website, on LinkedIn and wherever you are featured, and they keep it consistent. A varied set also solves a practical problem. You have the right image ready for a homepage, a podcast cover, a speaker profile or next month's posts, without reusing the same picture everywhere.

We start with a conversation about your audience, your positioning and where the images will appear. From that I build a plan: locations, outfits and a shot list covering the formats you need. During the shoot I guide you through every pose and expression, and you see the pictures on a screen as we go, so you can relax knowing we have what you came for.

For Design You, an AI powered fitness and mindfulness coaching programme, I spent 2 days photographing the coach and his business partner and delivered a library of over 250 images to launch their website and app. See the Design You project.

A headshot is the single image that represents you professionally. It is the picture beside your name on LinkedIn, your website, your email signature, a conference programme or a press article. It is small, and it is seen more often than any other photograph of you, so it has to work at thumbnail size and still look like you.

A current, well-made headshot builds credibility at the first point of contact. People make quick judgements from profile pictures, and a clear, confident portrait with good light and a natural expression tells them you take your work seriously. It also keeps your presence consistent: the same recognisable face across every platform makes you easier to remember and to find.

Headshot sessions are short and focused. I light you carefully, guide your posture and expression, and show you the images on screen as we shoot, so you choose the one you like best while you are still in front of the camera. Your chosen portraits are then retouched with a light hand, so you look like yourself on a good day. If you would like more variety, a headshot session can be extended into a full personal branding shoot.

For an actor, I photographed a portrait set in several different looks for her casting profiles and her website. See the Actor project.

At work and lifestyle photos show you doing what you do: with clients, on stage, at your desk, in your studio, on site. They add context to your portraits and give people a feel for what working with you is like. A few personal details, such as the places you work or the things you care about, round out the picture.

These are the images that keep your marketing going. Portraits introduce you, but your website, your newsletter and your social channels need a steady supply of pictures that tell the rest of the story. Photos of you at work show your process and your expertise in action, which helps a prospective client move from knowing who you are to trusting that you can help them.

I plan these shoots like a small production. We agree a list of scenes that reflect your real working life, choose locations that suit your brand, and involve clients or colleagues where that makes sense. I direct each scene so that it looks unposed, and I shoot with layouts in mind, leaving space for headlines and framing for banners and vertical formats, so the images are easy to use in your own designs.

For a physiotherapist, I photographed portraits and her exercises in the studio, for her website. See the Physiotherapist project.

Some portraits have a bigger job to do. When your face is part of an advertising campaign, it may appear on a billboard, on the side of a bus, in a magazine, on a brochure cover or on a banner at a trade fair. These portraits are planned and produced as advertising images, with the final layout, size and medium decided before the shoot.

This is awareness work, aimed at people who have never heard of you. For professionals who serve a local area, such as estate agents, advisers and practitioners, a recognisable face in the right places builds familiarity quickly, so that when someone needs your service they already know your name. The portrait has to be read in a moment, from a distance, and still feel approachable.

Print at large sizes is demanding. I photograph at high resolution with lighting designed for the format, compose with space for your headline and logo, and deliver files prepared to your designer's or printer's specification. I have photographed portraits for billboard and bus advertising as well as other print uses, so I know how an image needs to be built to hold up at that scale. I work directly with your designer or agency when needed.

For a real estate agent, I photographed portraits on location for his website, his listings and social media, and for out of home advertising on buses and billboards. See the Real Estate Agent project.