Product Photography Vienna

Styled product photography places your product in a scene. Props, surfaces, light and composition are chosen to tell a story about it: where it belongs, who it is for and how it feels to own. These are the hero images of a product range, used on homepages, in adverts, on packaging, in print and across social media.

Styled images work at the top and middle of the funnel. They stop people scrolling, create desire and set your product apart from alternatives that may look similar on a white background. They also carry your brand. The colours, materials and mood of the scene tell a customer whether you are premium, playful, natural or technical before they read a word.

Each shoot starts with a mood board and a shot list, so the look is agreed before anything is built. I design the lighting for the material in front of me, whether that is reflective glass, polished metal or soft fabric, and build each set with care, working with a stylist where the project calls for one. You can follow the images on screen during the shoot, and each final image is retouched to a high standard.

For 58 Chocolate I took a single espresso bar and gave it a world: bars and roasted beans frozen in mid air, a bed of beans, the bar in a hand. See the 58 Chocolate project.

Shop images show your product exactly as it is. Clean, evenly lit and consistent, usually on a white or neutral background, they give customers the views they need: front, back, sides, details, scale and packaging. They are the working images of online retail, and for many customers they are the only look at the product before it arrives.

This is bottom of the funnel photography. A customer on a product page is close to buying, and clear, accurate images remove the last doubts. True colour and visible detail set the right expectations, which supports sales and helps keep returns down. Consistent images across the range also make your shop look professional and meet the requirements of marketplaces that set their own image standards.

I photograph each item from an agreed set of angles, with colour kept accurate from camera to final file. Larger ranges are planned around a product list and a fixed setup, so every image matches and the work moves efficiently. Files are delivered in the sizes and formats your shop system needs. If you want styled hero images of the same products, both can be planned and quoted as one production.

For Prantl, a letterpress stationery brand, I photographed the whole range in two parts: styled images to set the tone, then hundreds of product images for the individual product pages, every one on the same background in the same light. See the Prantl project.

Some products only make sense when you see them used. Photographs of clothing being worn or products in someone's hands show fit, scale and function in a way a still life cannot. This covers on-model photography for apparel, and lifestyle product images for everything from drinks and cosmetics to tools and technology.

These images sit between inspiration and purchase. They help a customer imagine the product in their own life, answer practical questions about size and use, and add a human element that makes a brand easier to relate to. On a product page they complement the clean shop images, and they are a natural fit for adverts and social media, because people look at people.

I plan these shoots with a shot list that pairs each product with a situation and a model, in a studio or on location. Casting, styling and locations are organised by me or by your team, whichever suits the project. On set I direct the models so the product stays the focus of every frame. Short product videos can be added to the same production and quoted with it, if you want moving images for your shop and social channels too.

For Ragware I photographed their jackets in the studio and on location in Vienna. See the Ragware project.