Soul Over Body

Overview

I have collaborated with Soul Over Body since the launch of their brand. We produced the launch campaign together and the subsequent seasonal collections. Below is a selection of the work we have produced to date and a written overview of the initial launch campaign.

Launch Campaign

For the launch of Soul Over Body, a new streetwear fashion brand, I collaborated with the founder to produce a suite of visuals designed to capture the brand’s essence and drive engagement. This project included:

• Two Main Brand Videos
• Vertical Videos for Social Media
• Photography for Social Media and Website

Planning

Preparation was key to the project’s success. I met with the client three times in person to ensure alignment on vision and strategy. Together, we developed:

• A detailed mood board to define the creative direction.
• A precise storyboard to map out the narrative flow.
• A production schedule to keep the shoot day efficient and organized.

Shoot Day

We brought the concept to life during a full-day shoot at a spacious studio in Vienna’s vibrant 7th District. The team included:

• 10 talented models (split into morning and afternoon groups).
• Myself as videographer, photographer, and director.
• A production assistant, hair and wardrobe stylists, and a behind-the-scenes videographer.

The day was carefully structured, with one set of models shooting the first video in the morning and the second group filming in the afternoon. Thanks to meticulous planning and a highly collaborative team, we captured all the footage and imagery required to deliver on the client’s vision.

Post-Production

The editing process went smoothly. Each of the two main videos took one full day to edit, while the shorter social media videos required several hours to perfect. The end result was a cohesive visual campaign that resonated deeply with the brand’s target audience.

The Outcome

The launch of Soul Over Body was an overwhelming success. Within just 30 minutes of going live, the brand sold out of its entire initial stock. The video was boosted on Instagram to 50,000 people around Europe, with another 10,000 shares, the video reached 60,000 people – a testament to the power of high-quality content and a well-executed strategy.