The Social Hub Vienna

Project Overview

I was commissioned to photograph several guest rooms and communal areas at The Social Hub, a modern hotel known for its unique, vibrant interior design.

When the property first opened two years ago, headquarters dispatched a photographer from Amsterdam. However, due to time constraints, not all spaces or required angles were captured. As a result, the brand had been relying on 3D renders for certain images, while others remained entirely missing from their visual library.

To ensure efficiency across the extensive floor plan, I collaborated with the local marketing manager to develop a detailed shot list. This structured approach allowed us to work systematically and maintain steady progress throughout the day. Given THS’s strict photography and styling guidelines, delivering precise, brand-aligned imagery was essential.

The project required a total of 53 images. Following two pre-production planning sessions, I completed the shoot in a single day, followed by 2.5 days of post-production. This included extensive advanced retouching to meet exacting quality standards.

The project was a complete success. Both the local marketing team and headquarters approved the final images, which were promptly deployed across the hotel’s website and major booking platforms.